Billionaire Boys Club sold out to Rocawear… naw!!!


Within the past couple weeks the net has been going rather skeptical based on the rumors of Jay Z buying out Pharrell‘s BBC (Billionaire Boys Club) . The main concern was the fact the specialty fact going to be available in department store. The verdict is NO.

The brand isn’t much of a bought out, but rather a partnership between the two pop cultural icons. Jay Z knows business at the end of the day. People would need to understand he doesn’t have a net worth of $425 million for nothing. A competent knowledge of demographics and awareness of the attraction of one’s aesthetic is important in a successful business.

Losing the entire BBC aesthetic for the benefits of Rocawear would be completely diminished it. Can you imagine Diddy trying to buy out Roc Nation from Jay. It wouldn’t happen nor would the public. Rocawear was sold back in 2007 for over $ 240 Million while the licensing and marketing Jay Z still controls.

BBC will remain the same.. It would not be sold to the masses; Rather it will continue to be sold at High End Boutiques such as RSVP gallery and others. I under people want to be exclusive, but geez lol!

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