Rumor: Givenchy and H&M to collaborate in 2013


It hasn’t been 2 weeks since the launch of the Maison Martin Margiela and H&M and there is already speculation of the next designer placed on deck for 2013. early rumors are suggesting that fast fashion powerhouse H&M’s latest collaboration is to be none other than Givenchy (Gee Von Chee). Supposedly, the two labels will be joining forces in 2013. While H&M’s roster consist of Marni, Maison Martin Margiela and Versace collaborations, it would not be a surprised if this is true. Once again, this is not confirmed, but this news is completely viral at this moment!
Soapbox: My only concern is how would it affect the “Givenchy Fad” with the hypebeast out there rocking the “rottweiler” shirts or whatnot. Once upon a time, the urban community was totally aware of Givenchy (let alone failed to pronounce it correctly). Since Your favorite rappers wearing it, they want to! I appreciate EVERYTHING Riccardo Tisci has done with the label since he has arrived, but I am skeptical how this is going to turn. Lets not make this another “Ed Hardy” fad.. lol.. stay tuned.

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