A Date with Miss Wu


Jason Wu’s new contemporary line, Miss Wu, is all about girlish whimsy. So it’s fitting that the designer came up with a free-spirited, feminine film to showcase his first collection. “As my main collection has evolved to be sexier and more evocative, I wanted the sweeter side of my design sensibility to be preserved,” says Wu of his new range, which, priced between $190 and $800, launches today at Nordstrom. Inspired by iconic couples—like Marianne Faithfull and Mick Jagger, and Jane Birkin and Serge Gainsbourg—the collection’s easy striped sweaters, laid-back cardigans, flirty frocks, and floppy hats have a decidedly French feel. So, too, does the short, which, directed by Todd Cole, was influenced by French New Wave films, specifically those made by Jean-Luc Godard.

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