Trey Songz and Melanie Fiona: Rocawear collection spring/summer 2011

They are back at it again as the faces of the recent Rocawear collection! I am starting to feel the campaign they be producing within the past several seasons. The ads are getting closer towards ghetto chic, which is a plus!

Rocawear 2010 ad campaign

Its actually refreshing to post a fashion campaign involving urban clothing lines then always high fashion campaigns. Melanie Fiona and Trey Songz were the models in the latest Rocawear ad campaign. I personally love the direction they were going in the images. The styling in the photos should really give the audience the impression Rocawear can also be a universal brand.

Melanie Fiona is effortlessly stunning; you gotta love those Canadian women (I’ma order me one)! Judging from the overall shoot, I would love to see more people pull this collection the way its presented on the ad. Overall I think Rocawear has a pretty good outwear, but it looks better fitted.