H&M has always had an online presence, but try to buy something from the fast fashion brand’s website, and you will get sent straight to the nearest store. An online shop was always the downfall of the brand. It was first reported that the date for the launch of the much-anticipated feature would be around June 2013. Unfortunately, we surpassed mid July!
On the other hand, there has been notification the fast fashion brand will be launching their US web store in August. Honestly, that’s that shit which pisses me off. It has been speculation the brand were going to launch a store in Louisville this fall. Soon as we gotten our wish from rubbing the fashion genie bottle, the web store will be launched around the same time. I suppose its better late than never. Hopefully it will be worth the wait.