On the heels of a successful launch of the premier collection in October, Diamond Supply Co. presents its newest addition to its ongoing collaboration with Ibn Jasper – a special Miami capsule for LeBron James‘s UNKNWN store – as well as the surrounding festivities for Art Basel. The Jasper Shoe is a sleek moccasin-inspired sneaker with a focus on luxury, recreated in premium white snake suede and highlighted by diamond blue accents on the sole and tongue and Miami orange on the inside. Complimenting the footwear are two pieces of apparel – a pocket T-shirt and a longsleeve T-shirt with sophisticated “DMND” branding and graphic hits reminiscent of the shoe’s new colorway. While the original Jasper collection was limited to 100 pairs, the new Miami-inspired colorway will be even more exclusive and limited to just 75 pairs – with 50 pairs available online on December 8 at noon PST and the remaining 25 pairs available in-store only at UNKNWN Miami on the same day at 2 p.m. EST.
This weekend Lebron James’ Unknwn launched this weekend in Miami. One of his business partners happens to be no other than Chris Julian (brother of my homie/mentor Carmichael Simon) which already seals the deal on certified dopeness!!
Lebron happens to develop a great sense of style off the court. With this business venture, I am more sure its going to turn out to be quite successful. The retail store will be selling high end urban apparel such as APC, Billionaire Boys Club, Original Fake, etc. The store wouldn’t be complete if there are not going to be any exclusive sneakers!
Wonder if the Watch the Throne Lebrons will be sold exclusively at the store? hmmmm..
Word on the street is Miami Heat’s star player, Lebron James, will be launching a urban boutique at his newfound home in Miami this fall. The store will be called unknwn. The figures behind the concept, which includes Lebron James, Chris Julian (Undefeated, Stussy, Fruition, Kanye West), Jaron Kanfer (co-founder of Blessed Label Clothing with Hurley), and Frankie Walker.
What is interesting about the inspiration of the store’s title based on Lebron’s hometown. Must admit its a pretty dope concept for a store which the irony of this boutique will lead towards popularity.
Being one of the most fashionable athletes alongside David Beckham and Dwayne Wade, there will be expectations regards to high end fashion. Labels such as, OriginalFake, Billionaire Boys Club, APC just to name a few will be held in Unknwn. If I must say so, I believe the biggest cash cow will be sneakers. Sneakerheads across the country will be looking forward towards this launch in November 2011.