Knock it off Guess

I suppose Guess did not see this one coming. Gucci was awarded over $4 million dollars due to the profit Guess made from unauthorized trademarks from their company. The court also granted Gucci a permanent injunction against Guess’ use of three of the four challenged designs. Unfortunately, the payout was only a fraction of the amount Italian fashion asked for ($120 million). They have apparently  “diluted its brand” by imitating four specific Gucci designs: the green and red stripe; the interlocking “G” pattern; the square “G” and the brand name’s delicate script font. Despite the fact this lawsuit started 3 years, I am totally surprised they waited this long to make initiative action beforehand!

Substitution of goods can be economically efficient, but now when a company seeks to use the exact monogram and design scheme continuously is an insult. The consumers knew from jump street where the inspiration derived from. Buyers from various department stores selecting these items should have known better. I wonder how long it’s going to take Polo file suit again U.S.P.A. (wait their tag says, “not affiliated with Polo #majorsideEYE)

Gucci – Spring Fashion 2012 campaign

Models abbey lee kershaw, karmen pedaru & male model, greg newrat are featured in the latest Gucci Campaign Ad 2012. Through the lens of Mert and Marcus, the campaign exudes made sex appeal. I am totally curious if Gucci’s Frida Giannini gained the inspiration from her hypersexual driven looks from her predecessor, Tom Ford. There must be some form of pressure being compared to her counterpart while continuing to elevating the brand. The campaign is very modern and glamorous! Each shot allows us to drift into fashion wonderland and live this glamorous life it possess.

Milan fashion Week: Gucci – A/W 2012 collection

This fall collection from Gucci was taking inspiration from the 19th century. Frida Giannini refers to the look as a Beheminian Grunge look. Working the fabrics of velvet, silk and brocade, the show was rounded out a high class aesthetic completed with pleated trousers and fitted jackets for the ultimate season of luxury.

Throughout the collection, the only appealing pieces were the outerwear. The velvet military jackets were simply exquisite. I would not really say this is my overall favorite collection from Gucci, but its not their worse.



Alber Elbaz for Dior???

There has been hella speculation that Lanvin’s designer Alber Elbaz will be leaving them for Parisian fashion house, Dior. With John Galliano out of the picture, this is going to be some talk if this is really confirmed. Ironically once I heard about the speculation about Hedi Slimane and Stefano Pilati, the thought of Lanvin trying to maintain the leash on Elbaz (no pun intended). After all Elbaz has performed remarkable collections (also the viral collaboration for H&M in 2010), which make this label to be one of the best out there!! If he does leave there will be the equivalent to Tom Ford leaving Gucci.