I suppose Guess did not see this one coming. Gucci was awarded over $4 million dollars due to the profit Guess made from unauthorized trademarks from their company. The court also granted Gucci a permanent injunction against Guess’ use of three of the four challenged designs. Unfortunately, the payout was only a fraction of the amount Italian fashion asked for ($120 million). They have apparently “diluted its brand” by imitating four specific Gucci designs: the green and red stripe; the interlocking “G” pattern; the square “G” and the brand name’s delicate script font. Despite the fact this lawsuit started 3 years, I am totally surprised they waited this long to make initiative action beforehand!
Substitution of goods can be economically efficient, but now when a company seeks to use the exact monogram and design scheme continuously is an insult. The consumers knew from jump street where the inspiration derived from. Buyers from various department stores selecting these items should have known better. I wonder how long it’s going to take Polo file suit again U.S.P.A. (wait their tag says, “not affiliated with Polo #majorsideEYE)